MGT6182 International Consumer Behaviour (15 credits)

Year Running: 2016/2017

Credit level: F7

Description

This unit is designed to provide students with the knowledge and awareness of the theory and practice of consumer behaviour. It explores various dimensions of consumer behaviour and investigates the implications of consumer behaviour for developing marketing strategy in changing environments.

Reading List

Please click here for reading list.

Teaching Methods

Delivery Type	Hours
Independent	120.0
Lecture	20.0
Seminar	10.0

Methods of assessment

Assessment Type	Duration	% of formal assessment	Semester
Course Work	0.0	100 %	S1

Teaching methods and assessment displayed on this page are indicative for 2023-24.